Marketing Case Studies – Innovative Pain & Spine Physicians (Burbank, CA)


Innovative Pain & Spine Physicians

Dr. Villanueva & Dr. Root

Pain Management

About the Client

When we first partnered with Dr. Villanueva and Dr. Root, they were early in their pain management careers and were interested in branding and expanding their new practice.

Our Goal

Increase the number of desired patients sent to Dr. Villanueva and Dr. Root’s practice and update their website.


Our Solution

  • Developed a new logo for their practice to establish brand identity.
  • Website Development
    • Changed website from to
    • Added treatment and procedure content, photos and videos
      • Filmed and edited videos of the doctors discussing their practice philosophy and procedures they offer
    • Marketing phone number directly to our scheduling coordinator.
    • Awards and honors.
    • Patient reviews from a variety of sources
  • Paid Advertising
    • Launched Google AdWords campaign
    • Launched paid Yelp advertising
  • Managed his online reputation by claiming and updating his information on search listing sites, including:
    • Yelp
    • Facebook
    • Google My Business
    • Healthgrades
    • Vitals


The Results

From May – September 2015 through, the practice received:

  • Average of 8 new patients per month
  • Average of 2 good coverages per month

After launching a new website,, from March – August 2016 the number of new patients and good coverage patients per month more than doubled:

  • Average of 20 new patients per month
  • Average of 4 good coverages per month


Trends we Discovered:





Marketing Case Studies – Innovative Pain & Spine Physicians (Burbank, CA) November 8, 2016

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